I came of age in the late
1970s, when the girls in my high school sported ultra-shiny lip gloss and perfectly
feathered hair. They wanted to be like Farrah Fawcett or Margaux Hemingway, pop
culture “it girls” who danced the night away at Studio 54.
I wanted my share of fun, too.
But I couldn’t imagine myself doing the bump or the hustle with a partner on a
dance floor. The arthritis had turned my body against itself. Instead of
grinding with a hot guy in a club, my joints were grinding bone on bone.
I began using a wheelchair for
mobility. And I realized that Charlie had no gimp-girl Angels. Faberge wanted
no crip chicks in its fragrance ads. It was painfully evident that no women in
popular culture looked anything like me.
The only wheelchair user I saw
depicted in popular media was Ironside, the character Raymond Burr portrayed in
the TV cop drama. A former detective forced into retirement after a shooting
renders him paraplegic, he becomes a special police consultant who solves
crimes in a wheelchair.
Loads of action! Snappy
dialogue! Wheelchair jokes!
I looked around and saw no positive
female role models in wheelchairs. No crip chick characters on TV or in the
movies. No gimp girl heroines in books or narrators in music or poetry. Didn’t
do a whole lot for my adolescent female self-image.
Decades later, pop culture
hasn’t made as much disability-positive progress as I’d like. But things are
undoubtedly better. Case in point: my friend, Stephanie Woodward is in a Honey
Maid graham cracker commercial.
Honey Maid has launched an ad campaign
that features inclusive depictions of American families -- same-sex couples,
mixed-race and blended and immigrant families. Stephanie and her niece are
featured in a spot showing a disabled aunt and niece making apple and cheddar
melts together on their graham crackers.
Stephanie is a disability
rights lawyer and activist who is currently director of advocacy at The Center
for Disability Rights. She signed on for the project, Honey Maid says, because
she—and many in the disabled community—want real disabled people featured on TV
and in the media, not actors playing disabled people.
Check out the ad at: https://www.youtube.com/watch?v=d4TncEFoI3Q&feature=player_embedded
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